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Francis John Chua | Globe Telecom - Marketing Director - Media, Content and Data Transformation, Digital Growth
Francis has 2 decades of experience in integrated marketing communications. He has worked on marketing campaigns for some of the Philippine's most loved brands like Coca-Cola, ABS-CBN and SM. His vast experience in marketing includes transformation for legacy brands, brand growth for startups and driving data and digital transformation for established brands. Francis recently served a role in Mindshare working on media strategy for Unilever Thailand. He has since come home to the Philippines to handle the country's largest telco brand, Globe, to lead the digital growth - from total media business impact and penetration, content that influences behavior to digital growth in ecommerce and direct to consumer. Francis is an avid consumer of content both on the big and small screen.