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Catherine is an experienced Senior Strategy Manager at Safaricom PLC, with a focus in Media and Content. Demonstrated 13 years of experience working in the TV & Media content space and 6 years in the Telecommunication industry developing strategies and driving new business in new Media. A seasoned Media and Content professional skilled in content acquisition, channel management, deal making & negotiation, strategic content partnership management and business development.
Passionate about New Media & Entertainment and currently championing the untapped growth in the video industry.