Catherine Njari | Safaricom - Senior Strategy Manager, Media & Content

Catherine is an experienced Senior Strategy Manager at Safaricom PLC, with a focus in Media and Content. Demonstrated 13 years of experience working in the TV & Media content space and 6 years in the Telecommunication industry developing strategies and driving new business in new Media. A seasoned Media and Content professional skilled in content acquisition, channel management, deal making & negotiation, strategic content partnership management and business development. Passionate about New Media & Entertainment and currently championing the untapped growth in the video industry.