Aleksa Radonjic | United Media - Head of Product, Strategy & Sales | VIDA

Aleksa works as Head of Sales, Product & Strategy for the first Addressable Advertising Platform in the Adriatic region – VIDA. He also works as an Advertising Business Strategist at United Media company (part of United Group). VIDA allows the delivery of different video ads to different households while they are watching the same program.His years of experience in business, marketing and advertising were built up among the years by working for largest regional agencies: Direct Media (Media Planning/Buying) and Leo Burnett (Creative), as well as in the global IT company – Infobip. He is a huge admirer of the new wave in global marketing, including the works by Byron Sharpe, Les Binet, Scott Galloway and Mark Ritson.