Equipped with a degree in Public Relations from IULM, Milan 1999, Silvia Broggi now works within the media Industry, specialising in TV and advertising. Her career began working with the Mediaset Group in 2000, positioned in the International Sales House Publieurope, in the role of Group Product Manager. Silvia was posted for four years in London from where she managed the operative marketing for branches in London, Paris, Munich, Losanne and Madrid. In 2004 Silvia returned to Milan to enter Publitalia ’80 as International Marketing Manager. The significant international experience in Silvia’s professional development during the 8 years as International Marketing Manager, include orchestrating a collaboration with the Sales house of Nessma, a Maghrebian satellite TV channel (Tunis, Morocco, Algeria) for which she was posted in Tunis for 2 years, and a 6 month placement in Paris 2011 as Sales Manager for Publieurope.In 2012 Silvia returned to Milan for the promotion to Head of International Marketing of Publitalia ’80. Five years later she took on a second and simultaneous role as Marketing Director for the newly born AdTech&Business Development Division. This dual role is where she remains today – in charge of international marketing and marketing technology, where she manages the go to market, sale and development of Publitalia’80 addressable advertising offer.
Ksenia Achkasova, Executive Director of MediascopeKsenia graduated from the Faculty of Computational Mathematics and Cybernetics of Lomonosov Moscow State University. She has been working for the company since 1997, in fact since the launch of the TV measurement system in Russia. Since 2008 she held the position as a director of TV research at the company. Since March 1, 2019, she has headed the Directorate of Research, which combines data production, service sales, customer service and the development of new technological solutions and products in strategic areas for the company. She is a recognized industry expert, frequent guest and speaker at leading industrial conferences and forums.
Dr. Oliver Friedrich is leading the Video and Advanced TV Publisher Partnerships business at Google for the DACH region. Partners are large broadcasters, sales houses, distributors as well as AVOD providers.Within this role his strategic objectives are focused on the enablement of Advanced TV based on Google’s advertising products, i.e. Google Ad Manager. Prior to joining Google, Oliver’s work experience includes serving in Deutsche Telekom’s Innovation Laboratories and Fraunhofer FOKUS. Oliver holds a PhD (Dr.-Ing.) in Computer Engineering from Technical University of Berlin and an Executive MBA from ESCP Europe.
Head of strategy and advertising products, Sales-house Gazprom-media. PhD in economics. More than 10 years in media industry. His work portfolio includes senior positions in companies such as Yandex, ivi online cinema. Since 2018 he is responsible for the development and monetizing of ad solutions in Gazprom-Media sales house. He’s included as a Member to the Young Media Managers of Russia Rating. Also the Co-Chair of Advanced TV IAB Russia Committee. Popular and highly-experienced speaker and moderator of the key industrial conferences and business events.
As Vice President for Advanced Advertising at Discovery Networks International, David leads strategy and development for data and advanced ads products across EMEA. From Eurosport to TVN and across Discovery’s digital and linear products, the Advanced Ads team oversee innovations in advertising strategy and technology, leading on addressable TV and all forms of future TV advertising.
Dan Cohen leads the development and launch of TV Advertising Products and innovation across the Sky Group. From the industry leading addressable TV proposition AdSmart to self-serve buying and reporting tools, Sky builds on its 1st Party data to link advertisers to audiences in order to bring better return on investment and improved understanding of the audience advertiser relationship. Finding new ways for advertisers to reach key audiences through innovative advertising products, ways of buying and measuring performance underpins all of our thinking and drives our development strategy.
Arturo Larraínzar was born in Madrid in 1982. He has a degree in Business Administration and Management from Colegio Universitario de Estudios Financieros (CUNEF). Additionally, he complemented his training with a Master’s Degree in Audiovisual Company Management from the EAE Business School, and a Master’s Degree in Economic Research from the UNED. He commenced his professional career at Deloitte, where he carried out audit and consulting projects in the Media and Telecommunications sector. In 2008, he joined the Antena 3 Group as a market executive and in 2010, he was appointed Market Analysis and Business Development Director at Atresmedia Publicidad. In March 2014, he was appointed Strategy Director of the Atresmedia Group, a post which he occupies at present.
Since joining Al Jazeera, Jonathan has been involved in numerous media projects including Al Jazeera Turk, Al Jazeera Balkans as well as Al Jazeera America. He helped establish the digital division and has since managed social media brands and launched digital series across all of Al Jazeera’s properties. Jonathan is responsible for the launch of Al Jazeera’s new multi-lingual OTT platform which will include content from all of their existing brands as well as additional exclusive digital content.
Prior to taking over as Head of News at DW, Max Hofmann was Head of the Studio Brussels, reporting from the frontlines of European politics. He previously worked as a correspondent in DW’s studio in Washington DC, covering North America. He also hosted TV shows like DW’s Journal and Clipmania and he won the RIAS media prize for his work on the project “Walled In!”