Boniswa Sidwaba – Content Programming Manager – TikTok Africa
Elisa Kelsall – Head of Partnerships – TikTok Australia
Elisa Kelsall is the Head of Partnerships for TikTok Australia. With 17 years experience across marketing and sales roles in both tech and media in Australia, Japan and the UK, Elisa has built her career on taking marketers on the journey to success in digital channels and as Head of Partnerships, she is responsible for leading the team of client partners and customer solutions managers who work directly with advertisers across a range of industry verticals. Her team’s mission is to inspire brands to lead with creativity in their marketing messages and drive results with their audiences.
Kinda – Director Media Partnerships – Twitter
Kinda Ibrahim is Twitter’s Director of Media Partnerships for the Middle East and Africa and Turkey . Her team focuses on accelerating Twitter’s push for content partnerships across the news, politics, sports, TV and entertainment verticals through working with key publishers to prioritize Twitter as their first and immediate platform to reach and engage with their audience across Twitter’s live, public platforms. Kinda has over 18 years of international experience in digital media, marketing and analytics acquired in both the Middle East and North America. She joins Twitter from Microsoft where she was the Editor-in-Chief responsible for English MSN Arabia. Prior to that she led the media operations division at Yahoo Maktoob. Previously, she played an instrumental role in shaping the digital and data strategy at companies such as EMAP Middle East, the Yellow Pages group and the National bank of Canada.
Moon Baz – Head of Entertainment Partnerships, MENA and Turkey – Facebook
Moon Baz is the Head of Entertainment Partnerships for MENA and Turkey at Facebook. Moon works closely with strategic media publishers supporting them to leverage the Facebook tools to maximize mutually beneficial objectives. Prior to joining Facebook, Moon was a freelance consultant supporting different strategic clients in the region including Deezer MENA, Vue International and GCAM Saudi Arabia. Moon was a Business Planning Manager at MBC group across the online platforms, VOD, mobile services and distribution. Before that, Moon was a management consultant with Booz & Co, where she supported projects for the firm across the Media industry. Moon holds an undergraduate degree in Economics and a Master’s degree in Financial Economics from the American University of Beirut.