Emmanuelle has over 15 years of experience in media, advertising and digital. She spent 10 years at leading research companies (Ipsos, Kantar, Comscore) developing audience measurement and advertising effectiveness activities. Then she led the business planning activity of Mindshare media agency before launching the insights and measure department of RelevanC, the data company of Casino group. Passionate about media and data, Emmanuelle joined Canal+ Brand Solutions, the advertising sales house of the pay TV operator Canal+ Group, one year ago to develop the addressable TV advertising and data-driven solutions around data-planning and TV effectiveness optimization.
As Vice President for Advanced Advertising at Discovery Networks International, David leads strategy and development for data and advanced ads products across EMEA. From Eurosport to TVN and across Discovery’s digital and linear products, the Advanced Ads team oversee innovations in advertising strategy and technology, leading on addressable TV and all forms of future TV advertising.
Dan Cohen leads the development and launch of TV Advertising Products and innovation across the Sky Group. From the industry leading addressable TV proposition AdSmart to self-serve buying and reporting tools, Sky builds on its 1st Party data to link advertisers to audiences in order to bring better return on investment and improved understanding of the audience advertiser relationship. Finding new ways for advertisers to reach key audiences through innovative advertising products, ways of buying and measuring performance underpins all of our thinking and drives our development strategy.
Karam brings over two decades of broadcast experience in the MENA region. A content connoisseur, she drives OSN’s content and channel optimization, segmentation, and localization, through analyzing the audience’s behavior using meticulous measurement.
Karam works closely with OSN’s content team in the creation of engaging day to day experiences for the consumers and other audiences through careful curation of content. She plays a key role in catalyzing fruitful and exclusive partnerships with major regional and global studios, leading OSN’s success in acquiring premium content on first and exclusive basis. Karam’s expertise has supported OSN in securing the best shows first. Moreover, Karam is the driving force behind the launch of OSN Originals to serve the ever-evolving tastes of people in the region.
Prior to joining OSN, Karam worked with household names including IFLIX, Intigral. Previously, she spent a decade leading marketing and sales at Prime Pictures and Transworld Television.
Zahra Zayat is the SVP leading digital, OTT and telco partnerships at OSN. Under her leadership, OSN re-launched its OTT product hosting over 10k hours of content. Before that, Zahra has launched YuppTV in the MENA and has grown it to become one of the largest OTT platforms serving South Asians in the region.
Zahra is an experienced media executive with expertise in OTT, e-commerce, digital transformation, telco partnerships, market entry strategies, technology and Analytics. She is passionate about re-inventing the future of TV and revolutionizing the way TV is viewed across the MENA region. Being awarded “Woman Media Executive of the Year” by BroadcastPro, Zahra is also committed to improving gender diversity and inclusion policies by creating growth opportunities for qualified women in the industry. Prior that, Zahra has held senior leadership and management consulting roles at OSN and Deloitte.