Advertising

Liting Spalding – Head of Audience Planning and Programmatic – Havas Media Group

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Liting Splading is responsible for driving the development and delivery of innovative, programmatic marketing solutions including development of programmatic trading practice and advancement of programmatic trading products/solutions for Havas Media Group. Connecting audience planning and programmatic execution via an integrated approach with analytics, automation, content, performance and wider Meaningful digital experience strategies, to ultimately demonstrate business growth.

Ksenia Achkasova – Executive Director – Mediascope

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Ksenia Achkasova, Executive Director of MediascopeKsenia graduated from the Faculty of Computational Mathematics and Cybernetics of Lomonosov Moscow State University. She has been working for the company since 1997, in fact since the launch of the TV measurement system in Russia. Since 2008 she held the position as a director of TV research at the company. Since March 1, 2019, she has headed the Directorate of Research, which combines data production, service sales, customer service and the development of new technological solutions and products in strategic areas for the company. She is a recognized industry expert, frequent guest and speaker at leading industrial conferences and forums.

Grégory Samak – Managing Director – Molotov

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Grégory Samak – Molotov’s Managing Director , A graduate of ESCP and Sciences-Po, Grégory Samak is one of the pillars of the creation of BFMTV as Managing Director and has over 22 years of experience in Television. Within the AB Group, he became successively Director of the President’s office, Director of Institutional Relations and Director of the DTT project. Appointed General Manager of the new channel NT1 (now TFX), he participated in the acquisition of TMC by the AB group in collaboration with the TF1 group.

Dr. Oliver Friedrich – Global Partnerships; Video & Advanced TV DACH -Google

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Dr. Oliver Friedrich is leading the Video and Advanced TV Publisher Partnerships business at Google for the DACH region. Partners are large broadcasters, sales houses, distributors as well as AVOD providers.Within this role his strategic objectives are focused on the enablement of Advanced TV based on Google’s advertising products, i.e. Google Ad Manager. Prior to joining Google, Oliver’s work experience includes serving in Deutsche Telekom’s Innovation Laboratories and Fraunhofer FOKUS. Oliver holds a PhD (Dr.-Ing.) in Computer Engineering from Technical University of Berlin and an Executive MBA from ESCP Europe.

David Fisher – Vice President Advanced Advertising – Discovery Networks International

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As Vice President for Advanced Advertising at Discovery Networks International, David leads strategy and development for data and advanced ads products across EMEA. From Eurosport to TVN and across Discovery’s digital and linear products, the Advanced Ads team oversee innovations in advertising strategy and technology, leading on addressable TV and all forms of future TV advertising.

Bill Condon – Senior Vice President, Advertiser Partnerships – XUMO

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Bill Condon is Senior Vice President of sales at XUMO. A 20-year veteran of the digital advertising industry, Condon is responsible for leading the company’s sales team and increasing XUMO’s footprint with marquee advertisers and strategic partners.Previously, Condon served a six-and-a-half year tenure at the Walt Disney Company, where he was most recently Senior Director, ad solutions, responsible for developing the digital sales strategy and ad solutions across Disney advertising sales properties, including ABC, Disney Digital Network, ESPN, and FreeForm. He has also held key sales positions with PointRoll, Tremor Video and Yahoo.He holds a bachelor’s degree from Goucher College.To learn more about XUMO and Bill’s plans for the company’s advertiser partnerships, visit corp.xumo.com.

Arturo Larrainzar Garijo – Strategy Director – ATRESMEDIA

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Arturo Larraínzar was born in Madrid in 1982. He has a degree in Business Administration and Management from Colegio Universitario de Estudios Financieros (CUNEF). Additionally, he complemented his training with a Master’s Degree in Audiovisual Company Management from the EAE Business School, and a Master’s Degree in Economic Research from the UNED. He commenced his professional career at Deloitte, where he carried out audit and consulting projects in the Media and Telecommunications sector. In 2008, he joined the Antena 3 Group as a market executive and in 2010, he was appointed Market Analysis and Business Development Director at Atresmedia Publicidad. In March 2014, he was appointed Strategy Director of the Atresmedia Group, a post which he occupies at present.

Amit Pelzig – Head of Addressable TV – Partner Communications

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Amit Pelzig is an advertising and business development expert with over ten years of collaborating with media agencies, international brands, digital publishers, and OTT advertising solutions. Amit has vast experience in media strategy, planning, and client complex solutions, with full familiarity and a solid understanding of the advertising agency landscape, both offline and programmatic.
For over 2 years leads the Addressable TV Division for Partner Communications, Israel.

Albert-Jan Tebbe – Director Advanced Advertising – Liberty Global

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Albert-Jan has more than 15 years of experience in media & technology. After evangelising the internet at EuroNet Internet in the nineties, he held several strategic business development roles in media companies, like De Telegraaf, Digitenne, Canal Digitaal & Liberty Global, where he launched red button Apps and advertising. In 2009, he started MM1X, an Adtech services company, which was sold in 2012. A year later he started developing the business for several start-ups in the OTT technology industry, like Ooyala, THEOplayer and Bitmovin. Early this year he re-joined Liberty Global to develop the market for addressable TV advertising. Albert-Jan holds Master of Science in economics from the University of Groningen (RUG).