Rickard leads the User Experience Research team within Sky’s product design hub, where his team applies user-centred research methodologies to shape the future of Sky’s suite of DTH and OTT product experiences across the Group. He has been at Sky for over 11 years, both within the UX Research and UX Design fields. Rickard strives for new, innovative and inclusive ways in which Sky’s customers can be championed throughout the business at each stage of the product lifecycle, identifying opportunities for how Sky can strengthen its products through user research.
Dan Cohen leads the development and launch of TV Advertising Products and innovation across the Sky Group. From the industry leading addressable TV proposition AdSmart to self-serve buying and reporting tools, Sky builds on its 1st Party data to link advertisers to audiences in order to bring better return on investment and improved understanding of the audience advertiser relationship. Finding new ways for advertisers to reach key audiences through innovative advertising products, ways of buying and measuring performance underpins all of our thinking and drives our development strategy.