I have an extended experience in consumer electronics. I spent 11 years working in at GfK, analyzing retail data for the biggest consumer electronic brands (among others). I then moved on working for a Consumer Electronics manufacturer, TCL Europe, in charge of marketing for France. I participated in developing the brand’s market share thanks to the setup of an ambitious local marketing plan including TV ads spending, sports sponsorship, e-retail, promotions, etc. Last year I joined Samsung and took the responsibility of marketing and partnership for Smart TV in France.