Born in Switzerland in 1982, Ronny Lutzi has lived in his adopted home of Kiel (Germany) since 2003. After gaining first experiences in business development at Elkline GmbH, he first set foot in the then still young smart TV industry in 2010 as Project Lead Web Services at EVIADO GmbH. One year later, Lutzi developed his own concept and founded Foxxum GmbH with partners on July 1st, 2011. Foxxum is a white label provider for innovative smart TV solutions and app development. Since 2013, Ronny Lutzi also oversees, and acts as an advisor for his investment company Kielista GmbH. Building on the rich industry experience with Foxxum and Kielista, he founded rlaxx TV in summer of 2020 together with his longstanding business partner Dirk Wittenborg. rlaxx TV is an ad-financed streaming service that focuses on an innovative mix of linear channels and video-on-demand offerings.